MishMash
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·
Custom websites·Personal brands·Boutique business·Editorial design·Conversion UX·

Premium websitesfor personal brands& boutique business.

Conversion-focused UX, editorial-grade aesthetics, and motion that serves clarity. We build websites that bring real customers — measured in leads, bookings, and revenue.

Now booking projects · 2026 Q3
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Trusted by brands across Europe

HOLSER CARRÉNATALIYA BONDARENKOOLEXANDR BONDARENKOMEDIA4ESTATEINVENTATOCHKA KAPITALA
HOLSER CARRÉNATALIYA BONDARENKOOLEXANDR BONDARENKOMEDIA4ESTATEINVENTATOCHKA KAPITALA
HOLSER CARRÉNATALIYA BONDARENKOOLEXANDR BONDARENKOMEDIA4ESTATEINVENTATOCHKA KAPITALA
Why MishMash

A studio that makes the web feel made, not generated.

01

Designed for your brand

No templates. Every site is built from a blank page around the brand it serves.

02

Conversion at the core

UX is engineered around the business outcome — leads, bookings, revenue. Aesthetic comes second.

03

Performance obsessed

Sub-2.5s LCP, perfect mobile, real-world Core Web Vitals. Premium design at premium speed.

04

Built to last

Modern stack, clean code, zero lock-in. We hand it over so it grows with you.

Services

From a single page to a full platform — built for outcomes.

Landing pages, promo sites, corporate websites. Built from scratch — design, development, and launch under one roof.

  • Custom design
  • Next.js / React build
  • CMS or MDX
  • Performance-optimized
  • 1 month support
Process

Five steps. No surprises. Roughly five weeks.

01

Brief

We meet, listen, and align on outcome. You leave with a clear scope and price.

Week 0
02

Concept

Mood, type, and a hero direction. One concept we believe in — refined together, not three half-ideas.

Week 1–2
03

Design

Full design system, every section, every state. Pixel-honest in Figma, ready for handoff.

Week 2–4
04

Build

Next.js, motion, performance pass. Reviewed weekly on a staging URL — no surprises at the end.

Week 3–5
05

Launch & care

Deploy, monitor, iterate. We don't disappear after the launch — we make it earn.

Week 5+
About

One person. A few good sites a year.

I'm Mykhailo Koblychenko — a product builder and Fractional Chief AI Officer who runs MishMash as a small studio for clients who want a website that feels handmade, not generated.

For the last ten years I've been turning ideas into products: SaaS platforms, real-estate tooling, AI-driven services, personal brands. MishMash is the part of that work that focuses on craft — websites built one at a time, with attention usually reserved for things you can hold in your hands.

I take on a small number of projects each quarter. If we work together, you talk to me directly — from the first call to the last bug fix. No account managers, no junior handoffs, no template behind the curtain.

50+
Projects shipped
10+
Years in the web
3 max
Concurrent clients
FAQ

The things people ask first.

Landings start around €2,500. Personal-brand sites €4,000+. E-commerce €8,000+. Every project is scoped individually — you get a fixed price after our first call, never an open-ended invoice.

Contact

Let's talk.

Project type
Budget (EUR)
Timeline
Currently

Booking projects starting Q3 2026. Limited to 3 concurrent clients to keep the work honest.

Your data stays with me — never sold, never shared. Used only to reply to your brief.